Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon

Our latest project, “SCL Mellon Talks,” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief.

What is “SCL Mellon Talks”?

“SCL Mellon Talks” is more than just a series of interviews; it’s where experienced professionals and experts share their thoughts on various topics including marketing, communications, advertising, technology, social media, and more. The objective is to provide our distinguished guests the opportunity to share valuable insights and perspectives that can benefit a wider audience.

Why invest on video marketing 

In our ever-evolving digital landscape, video marketing is the key to successful communication, because it lies in authenticity, relevance, and engagement. Here is what we thought:

  1. Authenticity is built with real people: More real people on the camera leads to genuine content. Authenticity builds trust, and trust is the foundation of any successful communication strategy. Whether it’s through storytelling or sharing real-life experiences, authenticity resonates more deeply with our audience.
  2. Short-form or long-form videos: We say yes to both! That is why we first invest in long-form content and then produce TikToks, Reels, and Youtube shorts to deliver content that addresses all interests. 
  3. Social Media loves Video-First content: Web searches for TikTok have surged by 800% in the past five years, reflecting the growing dominance of video content online. Video consumption now drives social media usage, with YouTube as the second most-visited site globally, after Google. TikTok’s explosive growth, reaching over 1 billion monthly active users, exemplifies this trend. Facebook identified the video-first trend since 2017, launching Instagram Reels, while YouTube Shorts are still competing with TikTok’s success. These trends indicate that video-first content in social media is a lasting change in digital consumption.

Why “SCL Mellon Talks” Stands Out

  1. Expert Insights: Our series features conversations with industry professionals who bring a wealth of knowledge and experience. Their insights offer valuable lessons and practical tips for anyone interested in the fields of marketing, communications, and technology.
  2. Diverse Topics: From the latest in social media trends to the future of digital marketing, our topics cover a broad spectrum, including PR, education, and even corporate well-being.
  3. Accessibility: We make it easy for our audience to access our content. “SCL Mellon Talks” is available on multiple platforms, including YouTube, LinkedIn, Instagram, Facebook, and X.
  4. Spotify Integration: For those who prefer to listen on the go, “SCL Mellon Talks” is also available on Spotify. This allows our audience to enjoy our content wherever they are, whether they’re commuting, exercising, or simply relaxing at home.

Follow Us on Social Media

To stay updated with the latest episodes and insights from “SCL Mellon Talks,” follow us on our social media channels:

“SCL Mellon Talks” is our way of contributing to the digital community by sharing knowledge and fostering meaningful conversations. Stay tuned for our upcoming episodes!