Women’s Entrepreneurship in the Digital Environment: Opportunities and Challenges

We recently sponsored the 3rd Women in Digital conference – an event dedicated to the role of women in the fields of digital communication, marketing, and technology. As a women-led company, we aim to support such events, inspiring women everywhere to fight for equal opportunities for professional advancement and equal pay. 

The conference, which took place on March 7, 2023 at Divani Caravel Hotel allowed women the chance to share their experiences, knowledge, and advice with others in their field – empowering them to take their careers to new heights.

In her presentation, our Managing Director, Katerina Dimitrakopoulou, focused on women’s entrepreneurship in the digital environment, discussing ways to raise awareness about discrimination, take action to drive gender parity, and celebrate women’s achievements.

She also highlighted recent research that demonstrates the increase in female entrepreneurship in recent years. She emphasized the importance of businesses taking action to ensure inclusion and equal representation for employees. This isn’t just the right thing to do – it’s also vital for the success of the businesses in general.

Furthermore, Katerina also examined the term “digital transformation” and how the digital age has provided organizational possibilities, shaping democracy, bringing more transparency, and increasing opportunities for networking.

Finally, she shared our vision as an agency, looking to eliminate gender inequality in the workplace. It’s time for everyone to work towards a future where gender parity is the norm, not the exception.

We are proud to have been a part of such an inspiring event and to have the opportunity to support and encourage women in digital. Women have an essential role to play in the future of digital communication, marketing, and technology, and we look forward to continuing to support this in the years to come.