Our managing director Katerina Dimitrakopoulou was the guest at Athens Calling – Proto Programma 91.6 & 105.8 – a radio show presented by journalist Periklis Vasilopoulos. The interview took place at ERT’s studios, on Sunday the 11th of September, 2022. The discussion focused on the value of Digital Consulting for businesses and the daily challenges of using the internet and the various social media platforms. Katerina highlighted that social media platforms play a major role in digital empowerment and that users can gain significant benefits from using them.
Main talking points:
- Users have easy access to a wealth of information and may acquire new opportunities on a business or personal level. Social media users also have the opportunity to showcase their digital profile and connect with other people by sharing knowledge and experiences on various platforms.
- Existing risks on the internet? Of course!
But as Katerina also said, education is the most crucial for users to understand that they need to regulate the sources and the information they receive.
- Digital hazards: what do businesses have to do?
They have to cooperate with experienced digital consultants to take charge of their guidance and development. Digital consultants can make one firm successful and they can show off transparency and honesty towards their audience.
- An effective activity that also helps the success of a business, is influencer marketing. The business chooses well-known people, with a significant number of followers to highlight their products and services. This strategy has been proven particularly effective, as it affects consumer behavior and habits. A fundamental requirement for a successful collaboration is for the values of the brand to align with the values of the influencer.