# KD - Katerina Dimitrakopoulou > KD - Katerina Dimitrakopoulou --- ## Pages - [SCL Mellon Talks](https://kdimitrakopoulou.com/scl-mellon-talks/) - [Sample Page](https://kdimitrakopoulou.com/sample-page/) - [About](https://kdimitrakopoulou.com/about/) - [Keynotes & Seminars](https://kdimitrakopoulou.com/keynotes-seminars/) - [Contact](https://kdimitrakopoulou.com/contact/) - [Home](https://kdimitrakopoulou.com/) --- ## Posts - [Three More Reasons to Celebrate: Social Mellon Wins Big at the Sports Marketing Awards 2025](https://kdimitrakopoulou.com/2025/04/three-more-reasons-to-celebrate-social-mellon-wins-big-at-the-sports-marketing-awards-2025/) - [SCL Mellon Wins 9 Distinctions at the 2025 Influencer Marketing Awards – LEX Named "Influencer of the Year"](https://kdimitrakopoulou.com/2025/04/scl-mellon-wins-9-distinctions-at-the-2025-influencer-marketing-awards-lex-named-influencer-of-the-year/) - [How Leading Youth Brands Are Using TikTok & Instagram to Stay Relevant with Gen Z:Insights from Katerina Dimitrakopoulou at the Youth Marketing Conference](https://kdimitrakopoulou.com/2024/11/how-leading-youth-brands-are-using-tiktok-instagram-to-stay-relevant-with-gen-zinsights-from-katerina-dimitrakopoulou-at-the-youth-marketing-conference/) - [SCL Mellon won two Content Marketing Awards for "The Admiral Football Heritage"](https://kdimitrakopoulou.com/2024/10/scl-mellon-won-two-content-marketing-awards-for-the-admiral-football-heritage/) - [Introducing “SCL Mellon Talks” – A New Video Interview and Podcast Series from Social Mellon](https://kdimitrakopoulou.com/2024/06/introducing-scl-mellon-talks-a-new-videointerview-and-podcast-series-from-social-mellon/) - ["Small in the new Big": An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon](https://kdimitrakopoulou.com/2024/06/small-in-the-new-big-an-interview-with-katerina-dimitrakopoulou-managing-director-of-scl-mellon/) - [SCL Mellon Celebrates Silver Win in 'Best in Lifestyle, Sports & Fitness' at Influencer Marketing Awards](https://kdimitrakopoulou.com/2024/02/scl-mellon-celebrates-silver-win-in-best-in-lifestyle-sports-fitness-at-influencer-marketing-awards/) - [“Travel Further” with Allianz Global Assistance and SCL Mellon's Award-Winning Campaign](https://kdimitrakopoulou.com/2023/11/travel-further-with-allianz-global-assistance-and-scl-mellons-award-winning-campaign/) - [SCL Mellon’s Musical Journey with Kappa: Primer Music Festival 2023 Recap](https://kdimitrakopoulou.com/2023/10/scl-mellons-musical-journey-with-kappa-primer-music-festival-2023-recap/) - [SCl Mellon and "SYZOI" received the "NGO of the Year" distinction at the Hellenic Responsible Business Awards 2023](https://kdimitrakopoulou.com/2023/08/scl-mellon-and-syzoi-received-the-ngo-of-the-year-distinction-at-the-hellenic-responsible-business-awards-2023/) - [Women's Entrepreneurship in the Digital Environment: Opportunities and Challenges](https://kdimitrakopoulou.com/2023/04/womens-entrepreneurship-in-the-digital-environment-opportunities-and-challenges/) - [Women's entrepreneurship and digital transformation: challenges and opportunities](https://kdimitrakopoulou.com/2023/04/womens-entrepreneurship-and-digital-transformation-challenges-and-opportunities/) - [Social Media: Is it now an in-house job?](https://kdimitrakopoulou.com/2023/01/social-media-is-it-now-an-in-house-job/) - [Corporate Communication in the Digital Age: 5+1 Challenges for Businesses](https://kdimitrakopoulou.com/2022/10/corporate-communication-in-the-digital-age-51-challenges-for-businesses/) - [Katerina Dimitrakopoulou: Radio Interview on Athens Calling, Proto Programma ERT](https://kdimitrakopoulou.com/2022/09/katerina-dimitrakopoulou-radio-interview-on-athens-calling-proto-programma-ert/) - [“Digital Fundraising for NGOs in 2022” Training Series](https://kdimitrakopoulou.com/2022/07/digital-fundraising-for-ngos-in-2022-training-series/) - [The Importance of Digital Consultancies in a Post-COVID World](https://kdimitrakopoulou.com/2022/06/the-importance-of-digital-consultancies-in-a-post-covid-world/) - [Social Mellon Showcases its e-MARKETER Platform at ECDM EXPO 2022](https://kdimitrakopoulou.com/2022/05/social-mellon-showcases-its-e-marketer-platform-at-ecdm-expo-2022/) --- # # Detailed Content ## Pages - Published: 2024-06-14 - Modified: 2025-06-23 - URL: https://kdimitrakopoulou.com/scl-mellon-talks/ Welcome to SCL Mellon Talks! A series of podcasts where we won’t talk about how great services we provide at SCL Mellon... but we’ll let our special guests speak about marketing, communication, advertising, technology, social media, and much more. What are the best communication practices? What works in the market, and what makes digital communication truly successful? Watch all the episodes! Listen to all episodes here Episode 1 | Apostolis Aivalis https://www. youtube. com/watch? v=2wRj9eC4VR0 Episode 2 | Vasia Manika https://www. youtube. com/watch? v=qUNqMxhRgvc Episode 3 | Giorgos Kiparissiadis https://www. youtube. com/watch? v=bMJE99VaWXc Episode 4 | Vasiliki Schiza https://www. youtube. com/watch? v=Nk_s7lOnUiA Episode 5 | Giorgos Flessas https://youtu. be/W81ELqFiNis Episode 6 | Elena Spiropoulou https://www. youtube. com/watch? v=TciM31QnhJk Episode 7 | Thodoris Kalamakis https://youtu. be/5gK87tQmnqc Episode 8 | Ioanna Pitsouni https://www. youtube. com/watch? v=ZuAC2SndI3A Episode 9 | Nikos Robapas https://www. youtube. com/watch? v=PQeM34oKn5A Episode 10 | Giota Bande https://www. youtube. com/watch? v=lQb5vDk5TcQ Episode 11 | Ilias Diamesis https://www. youtube. com/watch? v=bH5PCyt0tbs Episode 12 | Katerina Trigoni https://www. youtube. com/watch? v=AmTcSH1cZTM Episode 13 | Panagiotis Chronopoulos https://www. youtube. com/watch? v=vsbSzaEnbJM&feature=youtu. be Episode 14 | Dimitris Gkiokas https://www. youtube. com/watch? v=FluAMxxzt7M Episode 15 | Rena Radou https://www. youtube. com/watch? v=dNEnkAr65CU&feature=youtu. be Episode 16 | Giannis Anastassakis https://www. youtube. com/watch? v=FFnviNYjkhQ Episode 17 | Thanasis Konstantopoulos https://www. youtube. com/watch? v=mrQMiQh2m_8 Episode 18 | Vasilis Polyzos https://www. youtube. com/watch? v=VD-ou6Ds6o0 Episode 19 | Panagiotis Tsaggas https://www. youtube. com/watch? v=3Ez3FX6rKn8 Episode 20 | Giorgos Karystianos https://www. youtube. com/watch? v=1svLWW_oVBE --- - Published: 2022-01-18 - Modified: 2022-01-18 - URL: https://kdimitrakopoulou.com/sample-page/ This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like piña coladas. (And gettin' caught in the rain. ) ... or something like this: The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community. As a new WordPress user, you should go to your dashboard to delete this page and create new pages for your content. Have fun! --- - Published: 2021-02-24 - Modified: 2024-07-18 - URL: https://kdimitrakopoulou.com/about/ About me I’m Katerina Dimitrakopoulou. I Help Entrepreneurs Build Their Dreams. I'm a digital strategy consultant, trainer, and public speaker. I specialize in digital strategy, content marketing, and social media marketing. I began my career in digital marketing in 2012, offering digital communications services for brands like Coca Cola HBC, Grecotel, AirFast Tickets, AKTOR FM, Travelive, and Husqvarna. In 2015, I founded Social Mellon, a boutique digital agency, planning and implementing digital strategies, tailored activations, integrated campaigns, and professional training sessions. My clients include Microsoft, Admiral, Nea Odos, Kentriki Odos, iNGROUP, DEMO Pharmaceuticals, MAS, Bodossaki Foundation, Archelon, and Gardena. In 2016, I became an instructor at Knowcrunch’s awarded Digital & Social Media Diploma course, where I have trained hundreds of executives from top agencies, major brands, and corporations. In 2020, I started to teach at Deree – American College of Greece’s MA in Digital Communication & Social Media. Today, in addition to my position of Managing Director at SCL Mellon, I'm also Head of Digital & Senior Consultant at Touchpoint Strategies. I regularly attend conferences as a public speaker, and my articles and podcasts are often featured in the media. https://www. youtube. com/watch? v=pOU5g9ojHg8https://youtu. be/nIryQg-T9pA as featured in Together, we discover ideas, define the right solutions, and create long-term value for your business and the people you serve. Topics I Discuss 01. Communication Strategy Help CEOs maximize their impact & set their strategy. 02. Workshops & Seminars Content development services for workshops in digital & social media marketing industry. 03.... --- - Published: 2021-02-24 - Modified: 2025-02-20 - URL: https://kdimitrakopoulou.com/keynotes-seminars/ Keynotes & Seminars 2025 @HORECA Business Lab Speaker | Lecture entitled:''Social Media: Strategies and Trends for 2025'' 2024 @Youth Marketing Conference Katerina Dimitrakopoulou gave a talk on how brands can connect with Gen Z through TikTok and Instagram. View More 2024 @MarketingAwards SCL Mellon has been awarded at the Content Marketing Awards 2024 for "The Admiral Football Heritage". View More 2024 @SCLMellonTalks “SCL Mellon Talks” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. View More 2024 @epixeiro “Small in the new Big”: An interview with Katerina Dimitrakopoulou, Managing Director of SCL Mellon View More 2024 @2023 Influencer Marketing Awards The latest achievement for SCL Mellon is the Silver Award in the 'Best in Lifestyle, Sports & Fitness' category at this year's Influencer Marketing Awards. View More 2023 @2023 Social Media Awards SCL Mellon's remarkable journey with Allianz Global Assistance, as we celebrate our Bronze Award in the Finance and Insurance category, at the 2023 Social Media Awards. View More 2023 @PrimerFestival The Primer Music Festival 2023, held in Athens, was the perfect backdrop for a unique partnership between the fashion powerhouse Kappa and SCL Mellon. View More 2023 @NGO of the Year SCl Mellon and "SYZOI" received the "NGO of the Year" distinction at the Hellenic Responsible Business Awards 2023 View More 2023 @ELSA Athens Public Speaking: Women’s entrepreneurship and digital transformation: challenges and opportunities View More 2023 @Women in Digital Public Speaking: Women’s Entrepreneurship in the Digital Environment: Opportunities and Challenges View... --- - Published: 2021-02-24 - Modified: 2023-10-31 - URL: https://kdimitrakopoulou.com/contact/ Contact Let’s work together. I'm passionate about innovation, brilliant ideas and the execution that brings it all together in one beautiful experience. If you are too, call or send an email to get started. Phone +30 210 7007586 Keep in Touch Facebook Instagram Linkedin Medium Ready to work with me? Actionable tips & guides on how to grow your organisation online. Consulting Digital Strategy Social Media Workshops & Seminars One-on-one Women Leadership Future Trends --- - Published: 2021-02-23 - Modified: 2024-01-15 - URL: https://kdimitrakopoulou.com/ KATERINA DIMITRAKOPOULOU Using expertise to make your digital experience brighter Let's Work Together Member of As Featured In instructor at Topics I Discuss 01. Communication Strategy Help CEOs maximize their impact & set their strategy. 02. Workshops & Seminars Content development services for workshops in digital & social media marketing industry. 03. Women Leadership Improving women’s access to leadership opportunities in an inclusive and diverse work environment. 04. Future Trends Bring first the latest trends and how they could be effective for a business. Your Goals, Μy expertise Consulting Help you make the right decisions and transform them into sustainable success. Digital Strategy Design responsible digital strategies that create transformative change. Social Media Manage your social media presence in order to increase brand awareness with strategies based on effective targeting. About Me I’m Katerina Dimitrakopoulou. I Help Entrepreneurs Build Their Dreams. I help C- level executives and entrepreneurs to implement digital solutions, by preparing their teams for future trends that inspire innovation and drive impact. Read More Testimonials I have cooperated with Katerina in several corporate projects (events, communication activities etc ) with strategic aim value and impact. Each time she has impressed me with her integrity, her notable commitment towards quality, her customer service orientation, flexibility and innovative view. After two years of cooperation, I have the certainty that she will bring her unique energy, creativity and stamina to any project she undertakes. I highly recommend Katerina as an excellent professional and I am more than happy to provide... --- --- ## Posts - Published: 2025-04-10 - Modified: 2025-04-10 - URL: https://kdimitrakopoulou.com/2025/04/three-more-reasons-to-celebrate-social-mellon-wins-big-at-the-sports-marketing-awards-2025/ Some stories don’t just get told—they echo. And The Admiral Football Heritageis undoubtedly one of them. We are proud to announce that our award-winning campaign, The Admiral Football Heritage, has received three major distinctions at the Sports Marketing Awards 2025—one of the most prestigious events in the field of sports marketing and brand storytelling. The campaign earned a Gold Award for Best Sports Documentary, along with two Bronze Awards in the categories of Best Sports Strategy for Branding and Best Native Advertising Campaign. These recognitions highlight how the campaign successfully combined strategic insight, emotional storytelling, and the legacy of a historic brand. Celebrating Excellence in Sports Storytelling Our objective was to spotlight the legacy of a brand that helped shape the visual identity of football as we know it today. Admiral was the first brand in football history to design two-tone kits, sell them to fans, and place its logo alongside the team badge. In Greece, this legacy hadn’t been widely shared until now. Narrated by football legend Demis Nikolaidis, the five-episode mini-series brought Admiral’s 50-year journey to life. Through storytelling, native content, and cross-platform distribution, we introduced the brand to a new generation, sparking interest and admiration from fans across age groups. For us at SCL Mellon, this recognition is not only an honour—it’s a celebration of the kind of storytelling we strive to deliver: work that is creatively ambitious, strategically sound, and resonant far beyond the screen. This recognition adds to the campaign’s previous distinctions at both the... --- - Published: 2025-04-01 - Modified: 2025-04-01 - URL: https://kdimitrakopoulou.com/2025/04/scl-mellon-wins-9-distinctions-at-the-2025-influencer-marketing-awards-lex-named-influencer-of-the-year/ SCL Mellon achieved a remarkable win at the 2025 Influencer Marketing Awards, an institution that celebrates the most innovative and effective campaigns in the field of influencer marketing. The agency received a total of 9 awards — 1 Platinum, 5 Gold, 1 Silver, and 2 Bronze — reaffirming its status as a top player in the industry, with campaigns that combine storytelling, authenticity, and strategic influencer activations. SCL Mellon’s outstanding performance at the 2025 Influencer Marketing Awards, as well as the Platinum Award granted to the campaign “Kappa Greece x LEX” in the “Growth & Creativity in Influencer Marketing” category — the highest distinction of the ceremony — demonstrates the agency’s strategic superiority and creative approach to influencer collaborations. It is noteworthy that the highly awarded “Kappa Greece x LEX” campaign led to the recognition of LEX as Influencer of the Year, a title that reflects the artist’s authenticity, influence, and connection with his audience. This distinction highlights the value of strategic partnerships that bridge culture, music, and style, confirming the visionary spirit of the agency. SCL Mellon’s distinctions at the 2025 Influencer Marketing Awards include: For the “Kappa Greece x LEX” campaign, SCL Mellon, in partnership with the record company “STAY INDEPENDENT,” received a Platinum award in the “Growth & Creativity in Influencer Marketing” category, a Gold Award in “Most Effective Campaign with Influencers,” a Gold in “Most Effective Collaboration or Partnership,” a Gold in “Best Use of Instagram for Influencer Marketing”, a Gold in “Best Community Engagement by... --- - Published: 2024-11-25 - Modified: 2024-11-25 - URL: https://kdimitrakopoulou.com/2024/11/how-leading-youth-brands-are-using-tiktok-instagram-to-stay-relevant-with-gen-zinsights-from-katerina-dimitrakopoulou-at-the-youth-marketing-conference/ At this year’s Youth Marketing Conference, Katerina Dimitrakopoulou, Managing Director of SCL Mellon and an instructor at Knowcrunch, gave a talk on how brands can effectively connect with Gen Z through TikTok and Instagram, providing actionable insights that left a lasting impression on attendees. The Gen Z Connection: A New Paradigm Unlike previous generations, Gen Z values authenticity, creativity, and immediacy. Both TikTok and Instagram play distinct roles in their lives, with TikTok being a hub for trend discovery and entertainment, and Instagram serving as a platform for meaningful communication. Brands aiming to stay relevant must understand and leverage these nuances. The Power of Authenticity and Personality One key message of the talk was the importance of authenticity. Gen Z is quick to dismiss overly polished or overtly promotional content. To resonate with them, brands must collaborate with creators who bring genuine personality to the table. Moving beyond mainstream influencers, Katerina emphasized the need to discover fresh, relatable voices that can convey a brand’s message with creativity and impact. Shared Values Drive Engagement Gen Z’s loyalty lies with brands that align with their values. Whether it’s social justice, environmental sustainability, or inclusivity, this generation actively seeks out companies that take a stand. Katerina highlighted how partnerships with value-driven influencers can amplify a brand’s message while fostering trust and engagement with younger audiences. Expertise You Can Trust Want to bring these insights to your brand? SCL Mellon specializes in crafting authentic, digital-first strategies tailored to today’s youth-driven world. Reach out to... --- - Published: 2024-10-16 - Modified: 2024-10-17 - URL: https://kdimitrakopoulou.com/2024/10/scl-mellon-won-two-content-marketing-awards-for-the-admiral-football-heritage/ SCL Mellon has been awarded at the Content Marketing Awards 2024 for our mini-series "The Admiral Football Heritage", a project that highlights the contribution of the iconic British brand, Admiral, to global football. The series earned GOLD in the Best Content Marketing Program - Sports category and SILVER in the Best Multi-Channel Content Strategy category. The Story Behind "The Admiral Football Heritage" Our goal was to tell the untold story of a sports brand with British roots and a rich football heritage—one that changed the landscape of global football forever. Admiral is the brand that revolutionized football kits, being the first to: Design two-tone jerseys Offer football kits for sale to fans Place its logo alongside a team’s crest on the shirt, making it part of football’s visual identity. For the first time in Greece, we aimed to showcase this remarkable legacy, introducing Admiral to a new audience. The 5-episode mini-series, narrated by football legend Demis Nikolaidis, takes viewers through the 50-year journey of the Admiral brand, capturing its innovations and impact on football kits worldwide. An awarded Multi-Channel Content Strategy To reach our audience effectively, we leveraged multiple communication channels. The campaign featured a robust digital presence, including: Website and social media: We distributed the series through Admiral's official website, social media channels (YouTube, Meta, TikTok), and Demis Nikolaidis’ Instagram account. Physical stores: The series was broadcast across 134 Admiral stores in Greece, Bulgaria, and Cyprus, reaching a large in-store audience. Exclusive premiere event: We hosted an exclusive screening at Village... --- - Published: 2024-06-27 - Modified: 2024-06-27 - URL: https://kdimitrakopoulou.com/2024/06/introducing-scl-mellon-talks-a-new-videointerview-and-podcast-series-from-social-mellon/ Our latest project, “SCL Mellon Talks,” is a series of video interviews and podcasts hosted by our Managing Director, Katerina Dimitrakopoulou. At Social Mellon, we believe in the power of insightful conversations and the sharing of knowledge, and this new initiative embodies that belief. What is “SCL Mellon Talks”? “SCL Mellon Talks” is more than just a series of interviews; it’s where experienced professionals and experts share their thoughts on various topics including marketing, communications, advertising, technology, social media, and more. The objective is to provide our distinguished guests the opportunity to share valuable insights and perspectives that can benefit a wider audience. Why invest on video marketing  In our ever-evolving digital landscape, video marketing is the key to successful communication, because it lies in authenticity, relevance, and engagement. Here is what we thought: Authenticity is built with real people: More real people on the camera leads to genuine content. Authenticity builds trust, and trust is the foundation of any successful communication strategy. Whether it's through storytelling or sharing real-life experiences, authenticity resonates more deeply with our audience. Short-form or long-form videos: We say yes to both! That is why we first invest in long-form content and then produce TikToks, Reels, and Youtube shorts to deliver content that addresses all interests. Social Media loves Video-First content: Web searches for TikTok have surged by 800% in the past five years, reflecting the growing dominance of video content online. Video consumption now drives social media usage, with YouTube as the second most-visited... --- - Published: 2024-06-03 - Modified: 2024-06-03 - URL: https://kdimitrakopoulou.com/2024/06/small-in-the-new-big-an-interview-with-katerina-dimitrakopoulou-managing-director-of-scl-mellon/ Tell us a few words about your professional career. Education, employment and recruitment? Could you tell us a bit about your background and career journey? I took a unique route, starting with a degree in design and a role as a magazine editor. Later, I found my true calling in communications and digital marketing, which reshaped my career path. What inspired the creation of SCL Mellon? I started working with social media in 2009 out of personal interest, and at the same time the financial crisis prompted me to change industries and start working at a performance marketing agency. Upon completion of my studies, starting my own agency emerged as a natural progression of my path in the industry, so SCL Mellon was founded. A few words about your team, the dynamics and the elements that each of them brings to the company and the customers? George Carey-Simos, Head of Digital is a highly experienced executive with a successful career in Greece and abroad. He brings to the team his valuable expertise in various aspects of our work. George Vassiliou, Head of Creative is one of the most experienced executives in the market, with more than 20 years of career in Greek advertising and. Combined with my strategic communications background, we offer a robust service mix that benefits any business. How is the digital marketing landscape evolving today? New technological tools, different needs and specialization? The industry's constant evolution is thrilling. Technological tools, especially those leveraging AI, are rapidly advancing,... --- - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://kdimitrakopoulou.com/2024/02/scl-mellon-celebrates-silver-win-in-best-in-lifestyle-sports-fitness-at-influencer-marketing-awards/ The latest achievement for SCL Mellon is the Silver Award in the 'Best in Lifestyle, Sports & Fitness' category at this year's Influencer Marketing Awards. This award is a testament to our collaborative success in steering the 'Athletes Are Made' Corporate Social Responsibility (CSR) program for Admiral Greece. The 'Athletes Are Made' CSR Program Admiral is an iconic British heritage brand, with a rich sporting legacy. In 2023 the brand elevated its commitment to supporting young athletes through the "Athletes Are Made" program. Rooted in deep sports values, Admiral's initiative underscores its enduring love for sports, and supports emerging athletes, acknowledging their daily endeavors to chase their dreams. Admiral proudly stands by a team of nine athletes, offering apparel, equipment, and covering travel expenses for tournaments abroad. The 'Athletes Are Made' team Efi Gouli, Paralympic SwimmerTheodoros Iakovidis, Olympic Weightlifting ChampionPetros Gkaidatzis, World/European Rowing ChampionEvangelia Frangou, World/European Rowing ChampionSemeli Zarmakoupi, World Kickboxing ChampionApostolis Telikostoglou, World Tae Kwon Do ChampionDespoina Georgiadou, World Fencing ChampionKonstantinos Englezakis, Swimming ChampionNikolas Heliopoulos, Artistic Gymnastics Champion Admiral's commitment goes beyond mere victories; it celebrates the essence of sportsmanship, performance, and unwavering dedication, promising to stand steadfastly beside athletes at every step of their journey. Aligned with the mindset of the athletes we collaborate with, the program mirrors the dedication and continuous improvement witnessed in the sporting arena. In collaboration with our trusted partners, Touchpoint Strategies and UPGR8, whose invaluable contributions played a pivotal role in this project, we embarked on a journey to create a meaningful impact in the world... --- - Published: 2023-11-01 - Modified: 2023-11-01 - URL: https://kdimitrakopoulou.com/2023/11/travel-further-with-allianz-global-assistance-and-scl-mellons-award-winning-campaign/ We are thrilled to share our latest achievement - a Bronze Award in the Finance and Insurance category at Boussias Communications’ 2023 Social Media Awards. Discover how our innovative campaign inspired travelers to venture beyond their comfort zones with the peace of mind afforded by Allianz Global Assistance’s travel insurance products. The Challenge: Traveling Beyond Boundaries Our journey began when we partnered with Allianz Partners, one of the world’s largest insurance and assistance companies. Our objectives were clear: Raise awareness for its commercial brand Allianz Global Assistance and the brand’s range of travel insurance products. Boost followers and engagement on the brand's official pages on Facebook and Instagram. Increase travel insurance sales in Greece, for domestic and international trips. Increase B2C travel insurance sales, compared to the previous year, through the booking website and call center. The Insights that Guided our Strategy To plan the campaign, we tapped into a range of valuable insights on evolving travel behaviors. Our research found that, among others, people were opting for shorter, closer trips, making reservations at the last minute due to the fear of unforeseen events. Furthermore, we found that consumers in Greece have limited awareness of insurance products - especially travel insurance, which isn’t considered a necessary purchase when traveling. The concept of travel insurance has always been predominantly associated with international travel. Its benefits for domestic trips have, traditionally, been overlooked. Our mission was to inspire a broad spectrum of travelers (from leisure to business) to venture within Greece and... --- - Published: 2023-10-30 - Modified: 2023-10-30 - URL: https://kdimitrakopoulou.com/2023/10/scl-mellons-musical-journey-with-kappa-primer-music-festival-2023-recap/ The beat was pumping, the crowds were roaring, and the stage was set for an unforgettable weekend of music and fashion. The Primer Music Festival 2023, held in Athens, was the perfect backdrop for a unique partnership between the fashion powerhouse Kappa and SCL Mellon. We're thrilled to share the story of this successful synergy below: Setting the Stage: Kappa as the Official Sponsor Kappa,the iconic Italian brand known for its casual and athletic wear, has a storied history of associating its name with some of the world's biggest music events. In 2023, the brand united its passion for music with the Primer Music Festival, one of Greece's largest music events for electronic music. This festival boasts an impressive lineup of international artists and brings together electronic dance music enthusiasts from around the globe. Kappa, with its collections available across Admiral Sports Shops in Greece, decided to make the experience even more special for consumers. The perfect synergy: SCL Mellon's Expertise With a drive for delivering exceptional results, we took on the role of managing Kappa's sponsorship at the Primer Music Festival, by handling the brand's sponsorship, social media strategy, public relations, booth design, and brand activations both before and during the event. It was a comprehensive approach that ensured Kappa's presence was felt at every corner of the festival. Kappa's Collection: A Fashion-Forward Experience For Kappa, the Primer Music Festival was the perfect stage to showcase their collections. With a strong presence in Admiral Sports Shops across Greece, Kappa offered festival-goers a unique... --- - Published: 2023-08-21 - Modified: 2024-02-28 - URL: https://kdimitrakopoulou.com/2023/08/scl-mellon-and-syzoi-received-the-ngo-of-the-year-distinction-at-the-hellenic-responsible-business-awards-2023/ SCL Mellon’s successful collaboration with SYZOI resulted in a great recognition at the Hellenic Responsible Business Awards. We received the award for 'NGO of the Year' in the category of Culture/Sports for organizing the charity mountain race 'ΣΥΖΑΘΛΟΣ' (Syzathlos).   This event, held on July 12, 2023, at the Wine Museum in Athens, under the auspices of the Ministry of Development and Investments, the Ministry of Environment and Energy, and SEV (Hellenic Federation of Enterprises), recognized companies that promote the values of Sustainable Entrepreneurship, investing in Sustainable Environmental and Social Development. Government officials and representatives from the strongest business groups and organizations in the country attended the award ceremony. The unique mountain race 'ΣΥΖΑΘΛΟΣ', held for the 7th consecutive year in 2022, has become an institution in the sports, cultural, and social activities of Northern Greece. The recognition of the social impact of the event signifies the common vision for a better future for children with disabilities and our effort to cultivate inclusion and promote coexistence and unity. “Our work for Syzathlos included digital content creation, social media management, sponsorship relationships and event management activities, which resulted in the event's success, with more than 1,100 people participating in the race. It has been an incredible experience and we are really proud for this award. ” stated Katerina Dimitrakopoulou, Managing director of SCL Mellon. The collaboration between SCL Mellon and ΣΥΖΩΗ - SYZOI in the context of communicating and highlighting the race and its connection with society and the business world... --- - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://kdimitrakopoulou.com/2023/04/womens-entrepreneurship-in-the-digital-environment-opportunities-and-challenges/ We recently sponsored the 3rd Women in Digital conference - an event dedicated to the role of women in the fields of digital communication, marketing, and technology. As a women-led company, we aim to support such events, inspiring women everywhere to fight for equal opportunities for professional advancement and equal pay. The conference, which took place on March 7, 2023 at Divani Caravel Hotel allowed women the chance to share their experiences, knowledge, and advice with others in their field - empowering them to take their careers to new heights. In her presentation, our Managing Director, Katerina Dimitrakopoulou, focused on women's entrepreneurship in the digital environment, discussing ways to raise awareness about discrimination, take action to drive gender parity, and celebrate women's achievements. She also highlighted recent research that demonstrates the increase in female entrepreneurship in recent years. She emphasized the importance of businesses taking action to ensure inclusion and equal representation for employees. This isn’t just the right thing to do - it’s also vital for the success of the businesses in general. Furthermore, Katerina also examined the term "digital transformation" and how the digital age has provided organizational possibilities, shaping democracy, bringing more transparency, and increasing opportunities for networking. Finally, she shared our vision as an agency, looking to eliminate gender inequality in the workplace. It's time for everyone to work towards a future where gender parity is the norm, not the exception. We are proud to have been a part of such an inspiring event and to... --- - Published: 2023-04-20 - Modified: 2023-04-20 - URL: https://kdimitrakopoulou.com/2023/04/womens-entrepreneurship-and-digital-transformation-challenges-and-opportunities/ At SCL Mellon, equality is one of the basic values of our identity. It was a great pleasure for us to attend the ELSA Athens conference, which took place on March 4, 2023, at Auditorium Theo Angelopoulos at French Institute of Athens, entitled “Women and Democracy,”. The goal of the conference was to emphasize the challenges that women face   but also the steps that still need to be taken to ensure full equality. Our Managing Director, Katerina Dimitrakopoulou, had the honor to address a new generation of lawyers. Her aim was to highlight the importance of women's entrepreneurship and digital transformation, and opportunities ahead. In her presentation, Katerina discussed the challenges women face every day in terms of professional encouragement, equal treatment and salary, and social stereotypes in the media. She also highlighted the growth rates of women in business, as well as in senior management positions. She shared that nowadays 55. 4% of lawyers, 66. 4% of judges and 83. 9% of other professionals are women. These statistics are evidence of the progress that has been made in terms of gender equality in the legal profession. Moreoverin the future, businesses will have an even greater need for legal advisors who understand the technology and challenges of the modern world.   In addition to discussing the challenges women face, Katerina also highlighted the opportunities available to women in the legal profession. She emphasized that women have unique skills, such as empathy and the ability to multitask, which make them excellent... --- - Published: 2023-01-11 - Modified: 2023-01-11 - URL: https://kdimitrakopoulou.com/2023/01/social-media-is-it-now-an-in-house-job/ Digi Hotel, Greece’s leading digital event for the hospitality sector, took place at the Xenia ‘22 exhibition, 26-28 November 2022. SCL Melon participated for the 4th consecutive year in the event, at the “Social media in Hospitality” session, as a digital marketing expert. Katerina Dimitrakopoulou, SCL Mellon’s Managing Director, analyzed trends, statistics, and the changes brought by social media in Hospitality. The topic of our presentation was whether Social Media Management is an in-house job or not and therefore we shared our experience and best practices. An in-house social media manager can deal with everyday needs, provide customer service and create real time content, which are all very significant,  On the other hand, an agency can come up with a successful social media strategy for every platform, handle social media crises or negative reviews, solve technical problems and offer consulting. A successful combination ultimately identifies opportunities, increases sales and creates space for some fresh ideas.   https://www. youtube. com/watch? v=zp_H0eUMOpc Looking for an expert to help you with your digital strategy? Contact us! --- - Published: 2022-10-20 - Modified: 2022-10-20 - URL: https://kdimitrakopoulou.com/2022/10/corporate-communication-in-the-digital-age-51-challenges-for-businesses/ Effective corporate communication is essential for any organization, as it helps establish a corporate reputation and establishes the organization's narrative as an appealing employer.   Furthermore, it fosters a sense of shared purpose and teamwork among those working in it. Even though this is well-known in theory, research shows that:  60% of companies worldwide still lack a long-term corporate communication strategy, 44% of employees worldwide still lack a clear picture of where their company is headed, while 50% conduct their own online research to determine how well their company is doing. For many SMBs, annual communications activity consisted of a few press mentions, 1-2 press releases per year, a few participations in trade fairs, and perhaps a greeting card at Christmas. However, the rise of social media and advances in digital technology have altered business communication requirements. These changes affect external communication with consumers, partners, media, and other stakeholders - and internal communication between management and personnel. In light of the above, the five most typical challenges that firms face in corporate communication are: 1. Introversion and Inconsistent Communication Companies that don't communicate leave opportunities for others to do so. Gone are the days when it was all-important to communicate with the appropriate audience, at the right time and with the right message. We live in a time where having the appropriate answer for the asking public at all times is critical. Companies must recognize that even if they are in historically introverted industries - i. e. shipping, construction, manufacturing, and... --- - Published: 2022-09-16 - Modified: 2022-09-16 - URL: https://kdimitrakopoulou.com/2022/09/katerina-dimitrakopoulou-radio-interview-on-athens-calling-proto-programma-ert/ Our managing director Katerina Dimitrakopoulou was the guest at Athens Calling - Proto Programma 91. 6 & 105. 8 - a radio show presented by journalist Periklis Vasilopoulos. The interview took place at ERT’s studios, on Sunday the 11th of September, 2022. The discussion focused on the value of Digital Consulting for businesses and the daily challenges of using the internet and the various social media platforms. Katerina highlighted that social media platforms play a major role in digital empowerment and that users can gain significant benefits from using them. Main talking points: Users have easy access to a wealth of information and may acquire new opportunities on a business or personal level. Social media users also have the opportunity to showcase their digital profile and connect with other people by sharing knowledge and experiences on various platforms. Existing risks on the internet? Of course! But as Katerina also said, education is the most crucial for users to understand that they need to regulate the sources and the information they receive. Digital hazards: what do businesses have to do? They have to cooperate with experienced digital consultants to take charge of their guidance and development. Digital consultants can make one firm successful and they can show off transparency and honesty towards their audience. An effective activity that also helps the success of a business, is influencer marketing. The business chooses well-known people, with a significant number of followers to highlight their products and services. This strategy has been proven particularly... --- - Published: 2022-07-25 - Modified: 2022-07-25 - URL: https://kdimitrakopoulou.com/2022/07/digital-fundraising-for-ngos-in-2022-training-series/ We’re pleased to announce the continuation of our successful partnership with Social Dynamo - a joint initiative of the Bodossaki Foundation - a project we are very happy to be a part of! On June 23, 28 and 29, 2022, our Managing Director, Katerina Dimitrakopoulou, delivered digital fundraising training for non-profit organizations. These training sessions were conducted in Thessaloniki (June 23) and online (June 28 and 29), with over 70 participants. The aim of the training was for the participants to be able to build a complete campaign for digital fundraising sourcing. An online search for fundraising sources is one of the most important ways organizations can start with their fundraising efforts. During the training sessions Katerina highlighted the most effective strategies on how to do this, and how organizations can build and execute successful campaigns. Among others, she described what digital fundraising is and why it is essential for every NGO, what crowdfunding is, and who it is relevant for. She also provided modern examples of NGO funding and presented various case studies. Furthermore, she gave examples of donation platforms (Give & Fund, JumpStartGreece), to help participants better understand the concept of digital fundraising. In addition to the above, she detailed the most effective strategies for digital fundraising and crowdfunding, including how to craft the right message, how to create a landing page on their website, how to set up an online campaign, and the channels they can use - i. e. websites, newsletters, social media platforms, SMS.  ... --- - Published: 2022-06-15 - Modified: 2022-06-15 - URL: https://kdimitrakopoulou.com/2022/06/the-importance-of-digital-consultancies-in-a-post-covid-world/ During the COVID19 pandemic, a growing number of businesses around the globe have started relying more and more on the internet to market and sell their products or services. This led to a huge increase in the demand for digital services which, in turn, has brought an increase in the number of specialist freelancers, digital agencies of various sizes, and job openings for competent in-house executives. All these businesses are constantly seeking effective strategies to maintain a healthy digital presence and make great returns on their investments in the digital space. This is easier said than done, especially if businesses lack experience or a “digital” culture or mindset.   This is where digital consultancies can really help. Why Hire a Digital Consultancy?   While there certainly isn’t a shortage in freelancers or agencies, it’s become increasingly difficult for businesses to find the right professionals or agencies to work with. This is partly due to the fact that they often can’t accurately diagnose and analyze the gaps they have - or identify the partners or steps that will help them succeed in the digital world. A frequent example we come across often, is a business believing it needs one thing, when it actually needs something else. For example, a business owner might think his / her business needs to get on social media, when, in fact, it would benefit from a new website.   Digital consultants are executives specialized in helping businesses of different sizes evaluate current efforts and align future... --- - Published: 2022-05-26 - Modified: 2022-05-27 - URL: https://kdimitrakopoulou.com/2022/05/social-mellon-showcases-its-e-marketer-platform-at-ecdm-expo-2022/ Ecommerce & Digital Marketing Expo 2022 - the biggest digital marketing event in Southeastern Europe took place on May 14 and 15 in Athens. Our managing director Katerina Dimtrakopoulou was there to talk about our AI-powered platform, e-MARKETER. She took part in Sunday’s sessions of the Meet Magento Greece & SEE parallel event, on May 15, with a presentation titled “How to Boost your Magento Sales with e-MARKETER. ” Her presentation focused on how e-MARKETER uses AI, machine learning, and marketing automations to help Magento shop owners target their audiences, automate cross-channel campaigns, and increase engagement, sales, and revenue. e-MARKETER is a comprehensive marketing automation platform based on AI technology that improves website KPIs and increases sales with personalized and tailored experiences to visitors. It does so, by collecting and using first-party data from websites, email systems, and apps. Among other things, Katerina presented one of our most successful case studies, involving a high-traffic Greek e-commerce website belonging to a well-known retailer. Within 3 months of using e-MARKETER, our client was able to achieve a conversion rate increase of up to 9. 82 percentage points. If you are interested in hearing more about how e-MARKETER can help you achieve incredible results on your e-Commerce website, contact us today! You can see the presentation below: How to boost your Magento sales with e-MARKETER --- ---